Several different types of client use Nielsen BookScan or rely on the data that it generates. These include:
Retailers – BookScan provides visibility into the market share each retailer is achieving for each title. Since Nielsen has several years of historical data in most markets, it can also show retailers how an author’s new book is performing compared to their previous titles. In addition to these free services, retailers can also commission special reports if they need specific questions to be answered.
Public libraries – BookScan helps libraries understand which books are most popular, providing additional insight to publishers and helping them distribute their stock effectively between different locations.
Publishers’ sales and marketing teams – BookScan helps to answer questions such as whether a title is performing as well as expected, and how its pricing compares to other books in the same category. By alerting these teams to potential problems, this information can help to fine-tune marketing campaigns and ultimately boost overall sales.
Publishers’ production and distribution teams – BookScan helps to decide how many copies should be printed in each market, which helps to ensure an adequate supply of products while minimizing returns of unsold copies.
Publishers’ strategic decision-makers – BookScan provides a wealth of insight that supports long-term future publishing decisions.
Media – BookScan provides bestseller charts and other data for a wide range of newspapers and other publications around the globe.